Whilst the majority sit on the fence questioning the relevance of skin care products, more and more are catching on, arriving at the realisation that skincare is imperative to our overall appearance - as with so many things in life, the devil is in the detail - you need a quality product which incorporates premium ingredients to reap reward. Baxter Finley understood this back in 1965 and started a revolution in the mens grooming space.
Baxter Finley Shop - California
As the founder of Baxter of California, Baxter Finley built his mens grooming empire based on this premise alone. After moving to Los Angeles from New York and spending much more time outdoors in the sea and sun, Finley had to find a solution to his own skin which was taking a battering out in the elements. The problem was nothing out there suited his skin. He finely decided to take matters into his own hands and developed one of the Worlds first premium mens moisturising formulations - Super Shape.
In time the very first line of grooming products for men was born and the rest is as they say – history.
Since their inception in 1965, Baxter of California has consistently crafted high-quality products such as toners, night creams, vitamin enriched soaps and shaving creams garnering a loyal following of Hollywood A-listers.
With the future clearly in mind, Baxter of California keeps their focus pointed towards growth and innovation – sourcing only the best ingredients whilst keeping skincare solutions for the everyday man atop of their list.
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