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American Crew's back story

American Crew's back story

Everyone and everything has a back story - here's American Crew's:

"American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming.

It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.

In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process.

Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we’ve delivered"

Swagger Box stocks American Crew products - their daily shampoo is a fantastic blend for regular use - check it out here

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